The Car Rental Industry

The car rental market is a multi-billion dollar sector of the US economy. The US segment of the marketplace averages about $18.5 billion in revenue a year. Today, there are approximately 1.9 million rental vehicles that service the US segment of the market. Furthermore, there are several rental agencies aside from the industry leaders that subdivide the complete revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike other mature service industries, the rental-car market is highly consolidated which naturally puts potential new comers at the cost-disadvantage since they face high input costs with reduced chance of economies of scale. Moreover, the majority of the profit is generated by a few firms including Enterprise, Hertz and Avis. For that fiscal year of 2004, Enterprise generated $7.4 billion as a whole revenue. Hertz arrived second position with about $5.2 billion and Avis with $2.97 in revenue.


There are numerous factors that shape the competitive landscape of the car rental industry. Competition emanates from two main sources through the entire chain. Around the vacation consumer’s end of the spectrum, competition is fierce not simply for the reason that marketplace is saturated and well guarded by leader in the industry Enterprise, but competitors operate at a price disadvantage as well as smaller market shares since Enterprise has established a network of dealers over 90 % the leisure segment. On the corporate segment, conversely, competitors are very strong at the airports since that segment is under tight supervision by Hertz. For the reason that industry underwent a tremendous economic downfall lately, they have upgraded the dimensions of competition within most of the companies that survived. Competitively speaking, the rental car market is a war-zone since several rental agencies including Enterprise, Hertz and Avis one of the major players engage in a battle of the fittest.

In the last number of years the car rental industry has made a great deal of progress to facilitate it distribution processes. Today, there are approximately 19,000 rental locations yielding about 1.9 million rental cars in the US. As a result of increasingly abundant variety of car hire locations in the US, strategic and tactical approaches are taken into account in order to insure proper distribution throughout the industry. Distribution comes about within two interrelated segments. Around the corporate market, the cars are distributed to airports and hotel surroundings. Around the leisure segment, conversely, cars are provided to agency owned facilities which are conveniently located within most major roads and locations.

During the past, managers of car hire companies utilized to depend upon gut-feelings or intuitive guesses to produce decisions about how precisely many cars to get within a particular fleet or the utilization level and gratification standards of keeping certain cars a single fleet. Achievable methodology, it absolutely was hard to keep a degree of balance that might satisfy consumer demand and the desired degree of profitability. The distribution process is reasonably simple through the industry. To start with, managers must determine the quantity of cars that must definitely be on inventory on a daily basis. Because a very noticeable problem arises when a lot of you aren't enough cars can be purchased, most rental-car companies including Hertz, Enterprise and Avis, utilize a "pool” the industry group of independent rental facilities that share a quantity of vehicles. Basically, with the pools in position, rental locations operate more effectively since they prevent low inventory if not eliminate car rental shortages.
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